{"title":"Fishing Lures \u0026 Soft Plastics","description":"\u003ch2\u003ePremium Fishing Lures, Baits \u0026amp; Soft Plastics for Australian Waters\u003c\/h2\u003e\n\n\u003cp\u003eUpgrade your tackle box with our comprehensive range of high-performance \u003cstrong\u003efishing lures and baits\u003c\/strong\u003e at Coastline Fishing Gear. Whether you are targeting bream and flathead in estuary creeks, chasing bass in freshwater rivers, or casting for pelagics along the coast, our collection offers proven patterns and realistic actions to trigger more strikes.\u003c\/p\u003e\n\n\u003ch3\u003eExplore Our Lure Range\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft Plastics:\u003c\/strong\u003e High-action minnows, paddle tails, and creature baits designed for maximum feedback and realistic movement.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHardbody Lures:\u003c\/strong\u003e Shallow and deep-diver crankbaits, jerkbaits, and topwater surface lures for aggressive predators.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMetal Vibes \u0026amp; Blades:\u003c\/strong\u003e Heavy-casting lures ideal for probing deeper structure, drop-offs, and open water.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSquid Jigs \u0026amp; Specialty Baits:\u003c\/strong\u003e Premium options engineered for targeted saltwater applications and specific species.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Shop Lures at Coastline Fishing Gear?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTested for Local Conditions:\u003c\/strong\u003e Colors, sizes, and actions chosen specifically for Australian target species.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality Hardware:\u003c\/strong\u003e Built with durable split rings and sharp, reliable hooks that hold up under pressure.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Applications:\u003c\/strong\u003e Options available for light finesse fishing, kayak angling, and heavy offshore casting.\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"bionic-mini-fishing-flies","title":"Mini Fishing Flies","description":"\u003cp\u003e\u003cbr\u003eRealistic Amber, Green and Black Fly Fishing Lures - 20 Piece Pack\u003cbr\u003eBring more strikes to your next fishing session with these highly realistic amber fly fishing lures. Designed to imitate natural flying insects, these lifelike lures feature detailed wings and a translucent amber finish that closely resembles the insects fish actively feed on in freshwater and estuary environments.\u003cbr\u003ePerfect for fly anglers, lure makers, and DIY fishing enthusiasts, these realistic insect imitations can be used for targeting trout, bass, perch, bream, and other species that hunt surface and subsurface insects.\u003cbr\u003eEach lure is fitted with a convenient attachment loop, making it easy to incorporate into custom rigs, fly-tying projects, and lure presentations. Supplied in a durable storage box, they stay organised and protected between fishing trips.\u003cbr\u003eFeatures\u003cbr\u003e•Realistic flying insect design\u003cbr\u003e•Natural amber-brown translucent finish\u003cbr\u003e•Detailed wing pattern for lifelike presentation\u003cbr\u003e•Durable construction\u003cbr\u003e•Pre-fitted attachment loop\u003cbr\u003e•Suitable for freshwater and light estuary fishing\u003cbr\u003e•Great for fly-tying, lure building, and custom rigging\u003cbr\u003e•Supplied in a handy storage case\u003cbr\u003eSpecifications\u003cbr\u003e•Quantity: 20 pieces\u003cbr\u003e•Colour: Amber Brown\u003cbr\u003e•Style: Flying Insect\/Fly Imitation\u003cbr\u003e•Material: Durable synthetic resin\/plastic\u003cbr\u003e•Included: Storage box\u003cbr\u003eIdeal For\u003cbr\u003e•Trout fishing\u003cbr\u003e•Bass fishing\u003cbr\u003e•Perch fishing\u003cbr\u003e•Bream fishing\u003cbr\u003e•Fly tying\u003cbr\u003e•DIY lure making\u003cbr\u003e•Surface insect presentations\u003cbr\u003eWhether you're upgrading your tackle box or creating custom fishing rigs, these realistic fly imitations are a great addition to any angler's collection.\u003cbr\u003ePackage Includes: 20 × Amber Fly Imitation Lures in Storage Case.\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50783596970295,"sku":null,"price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/BionicFishingFlysImage4.jpg?v=1760306672"},{"product_id":"5-piece-frog-lure-kit","title":"5-Piece Large Topwater Frog Lure Kit","description":"\u003ch2\u003e5-Piece Large Frog Lure Kit\u003c\/h2\u003e\n\u003cp\u003eTurn the tide on your next fishing trip with our premium \u003cstrong\u003e5-Piece Large Frog Lure Kit\u003c\/strong\u003e. Specially crafted for topwater fishing action, each soft plastic lure mimics the realistic look and lifelike swimming movement of a live frog to provoke aggressive surface strikes.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLifelike Topwater Action:\u003c\/strong\u003e Realistic body profiles and vibrant colors make these lures irresistible to predatory target fish like bass and cod.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeedless Hook Design:\u003c\/strong\u003e Features dual weedless hooks, allowing you to cast deep into heavy cover, lily pads, and reeds without snagging.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTackle-Ready Storage:\u003c\/strong\u003e Comes neatly organized in a durable 5-compartment storage case for easy transport and protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDon't let the big one get away—upgrade your tackle box with the ultimate topwater frog kit today!\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50837546336567,"sku":null,"price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/5PieceFrogLureKitLargeImage1.jpg?v=1754688290"},{"product_id":"soft-plastic-fishing-baits","title":"100-Piece Soft Plastic Maggot \u0026 Larvae Fishing Lures","description":"\u003ch2\u003e100 Piece Soft Plastic Lure Baits Overview\u003c\/h2\u003e\n\u003cp\u003eLarvae\/ maggot imitation. 100 pieces in all..  Ideal for fishing for fresh water fishing, especially targeting species like Carp, Trout, Bream, Perch and many other species. Red Mimics blood worms or injured prey, great for drawing attention.  Yellow excels in murky waters thanks to its visibility. White is a versatile colour for clear water or finicky fish. Comes in a handy storage box. Fishing tips.. best used on small hooks or jig heads, adding a fish scent attractant. Soak in attractant prior.\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50840246616375,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/SoftPlasticLureBaitsImage1.png?v=1754687827"},{"product_id":"soft-prawn-bait-hook-in","title":"8-Piece Soft Plastic Prawn Lures (Pre-Rigged)","description":"\u003ch2\u003e8-Piece Soft Plastic Prawn \u0026amp; Shrimp Lure Set\u003c\/h2\u003e\n\u003cp\u003eTarget hungry estuary and saltwater species with our \u003cstrong\u003e8-Piece Soft Plastic Prawn Lure Set\u003c\/strong\u003e. Built to mimic the natural movement and flicking action of live shrimp, these deadly soft plastics feature ultra-realistic translucent bodies, realistic color accents, and pre-rigged razor-sharp hooks ready to fish right out of the box.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Realistic Action:\u003c\/strong\u003e Lifelike body contours and flexible legs replicate natural prawn movement in both running and still waters.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePre-Rigged Hooks:\u003c\/strong\u003e Equipped with sharp, heavy-duty hooks positioned for optimal hookup rates.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Applications:\u003c\/strong\u003e Ideal for fishing estuaries, tidal creeks, jetties, flats, and offshore reefs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species:\u003c\/h3\u003e\n\u003cp\u003eProven to trigger aggressive strikes from \u003cstrong\u003eBream, Flathead, Whiting, Snapper, Trevally, Mangrove Jack\u003c\/strong\u003e, and more.\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50840331911479,"sku":null,"price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/SoftPrawnBait1.jpg?v=1757713532"},{"product_id":"assorted-soft-plastics","title":"50-Piece Soft Plastic Lure \u0026 Jig Head Tackle Kit","description":"\u003ch2\u003e50-Piece Soft Plastic Lures \u0026amp; Jig Heads Kit\u003c\/h2\u003e\n\u003cp\u003eWhether you're chasing flathead in the estuaries or bream in the shallows, this \u003cstrong\u003e50-piece soft plastics and jig head kit\u003c\/strong\u003e has everything you need to hook your next catch. Featuring a high-visibility mix of proven colors—including electric green, translucent pink, and bright natural tones—each lure delivers realistic swimming action designed to trigger aggressive strikes in both freshwater and saltwater environments.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e40 × Assorted Soft Plastics:\u003c\/strong\u003e Vibrant color mix including pinks (a proven favorite for Flathead) and electric greens.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e10 × Matching Jig Heads:\u003c\/strong\u003e Pre-selected sizes ready to rig and fish straight out of the box.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact Tackle Box:\u003c\/strong\u003e Handy storage case to keep your lures organized and easy to carry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species \u0026amp; Application:\u003c\/h3\u003e\n\u003cp\u003eIdeal for targeting \u003cstrong\u003eFlathead, Bream, Whiting, Perch, and Trout\u003c\/strong\u003e in estuaries, rivers, tidal creeks, and shallow bays.\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50865571660087,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/AssortedSoftPlasticLures50PackImage1.webp?v=1754101556"},{"product_id":"tadpole-baits","title":"37-Piece Micro Soft Plastic Tadpole Grub Lure Kit","description":"\u003ch2\u003e37-Piece Micro Soft Plastic Grub \u0026amp; Jig Head Kit\u003c\/h2\u003e\n\u003cp\u003ePerfectly sized for light-tackle anglers, this \u003cstrong\u003e37-piece micro soft plastic lure kit\u003c\/strong\u003e is packed with ultra-effective tadpole-style curly-tail grubs and matching painted jig heads. Engineered for targeting species like Bream, Trout, Perch, Whiting, and Redfin, every grub features a high-action tail that wiggles and spins on the slowest retrieve to trigger continuous strikes.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAssorted Micro Curly-Tail Grubs:\u003c\/strong\u003e 4 high-visibility \u0026amp; natural colors including Pink Sparkle, Lime Green\/Chartreuse, Olive Green, and Fluoro Orange.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatching Painted Jig Heads:\u003c\/strong\u003e Equipped with fine-wire hooks and realistic 3D eyes designed for finesse fishing and light line (1lb–6lb).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact Storage Case:\u003c\/strong\u003e Pocket-sized clear tackle box with divided compartments to keep your micro gear organized.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalt \u0026amp; Scent Impregnated:\u003c\/strong\u003e Soft PVC material infused with fish attractant so target fish hold on longer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLifelike Swimming Action:\u003c\/strong\u003e Translucent glitter bodies with action tails that vibrate even on the drop or slow roll.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Ideal for rivers, creeks, lakes, dams, and saltwater estuaries.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTarget Species:\u003c\/strong\u003e Australian Bream, Trout, Redfin Perch, Whiting, Australian Bass, Garfish, and Herring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLure Type:\u003c\/strong\u003e Micro Curly-Tail Soft Plastic Grubs\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHook Type:\u003c\/strong\u003e Fine-wire painted ball-head jigs\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Salt \u0026amp; scent-infused PVC\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable Water Types:\u003c\/strong\u003e Freshwater \u0026amp; Estuary \/ Saltwater\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50865773543735,"sku":null,"price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/TadpoleBaitsImage1.webp?v=1754087683"},{"product_id":"soft-plastic-variety-pack","title":"33-Piece Soft Plastic Lure \u0026 Jig Head Variety Kit","description":"\u003ch2\u003e33-Piece Soft Plastic Lure \u0026amp; Jig Head Tackle Kit\u003c\/h2\u003e\n\u003cp\u003eThis complete \u003cstrong\u003e33-piece soft plastic lure kit\u003c\/strong\u003e includes everything you need to start catching fish right out of the box. Packed with high-performing paddle-tail and curly-tail lures in four proven colors, plus a full set of matching jig heads—all neatly organized in a durable, divided tackle box. Engineered to mimic the natural movement of live baitfish, this set is perfect for freshwater, estuary, and saltwater fishing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4 Best-Selling Colors:\u003c\/strong\u003e Glitter Pink (high visibility), Clear\/White Sparkle (baitfish imitation), Fluoro Orange (dirty water), and Natural Brown\/Gold (clear water).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e2 Proven Body Shapes:\u003c\/strong\u003e Paddle-tail grubs for thumping vibration and curly-tail grubs for pulsating action on slow retrieves.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePre-Matched Jig Heads:\u003c\/strong\u003e High-carbon steel round ball jig heads equipped with sharp, corrosion-resistant hooks sized to fit every lure in the pack.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable Storage Box:\u003c\/strong\u003e Smoke-colored, compartmented tackle tray with a clear lid to keep lures organized and tangle-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Target Species:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalt \u0026amp; Scent Impregnated:\u003c\/strong\u003e Flexible PVC construction infused with attractant so fish hold on longer for better hookup rates.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Applications:\u003c\/strong\u003e Ideal for spinning, bottom hopping, casting, or jigging in rivers, lakes, estuaries, and bays.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTarget Species:\u003c\/strong\u003e Australian Bream, Flathead, Whiting, Bass, Murray Cod, Trevally, Redfin, Trout, Snapper, and Mangrove Jack.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Soft Plastic Lures + Jig Heads Variety Pack\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShapes:\u003c\/strong\u003e Paddle Tail \u0026amp; Curly Tail\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Salt \u0026amp; scent-infused PVC\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHooks:\u003c\/strong\u003e High-carbon steel jig heads\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable Water:\u003c\/strong\u003e Freshwater, Estuary \u0026amp; Saltwater\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50865799201079,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/SoftPlasticLureVarietyPackImage1.webp?v=1754089078"},{"product_id":"hard-and-soft-lure-variety-pack","title":"Hard \u0026 Soft Body Fishing Lure Variety Pack with Tackle Box","description":"\n\u003ch2\u003eComplete Hard \u0026amp; Soft Lure Fishing Tackle Kit\u003c\/h2\u003e\n\u003cp\u003eGet ready for any fishing scenario with our \u003cstrong\u003eMixed Hard \u0026amp; Soft Lure Variety Pack\u003c\/strong\u003e. Hand-picked to cover topwater, deep-water, casting, trolling, and jigging, this versatile tackle set combines high-action hard-body lures, vibrant soft plastics, and spinnerbaits—all neatly organized in a durable, multi-compartment tackle box.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTopwater Popper Lure:\u003c\/strong\u003e Creates loud surface splashing action to trigger explosive topwater strikes from aggressive predatory fish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiving Minnow \/ Jerkbait:\u003c\/strong\u003e Features a slim baitfish profile with a tight swimming wobble for casting or trolling at depth.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePencil Stickbait:\u003c\/strong\u003e Walk-the-dog side-to-side surface action, ideal for clear water and calm conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVIB Blade Lure:\u003c\/strong\u003e Compact, high-vibration sinking lure built for deep jigging or casting into heavy wind.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSpinnerbaits \u0026amp; Soft Plastics:\u003c\/strong\u003e High-visibility spinning blades paired with lively curly-tail grubs for continuous flash and movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAll-in-One Variety:\u003c\/strong\u003e Covers topwater, mid-water, and bottom-dwelling target species in both freshwater and saltwater.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePre-Rigged \u0026amp; Ready:\u003c\/strong\u003e Comes ready to tie on and fish right out of the box.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrganized Storage:\u003c\/strong\u003e Includes a tough, reusable tackle box to keep your lures separated and protected.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTarget Species:\u003c\/strong\u003e Australian Bass, Barramundi, Mangrove Jack, Flathead, Bream, Golden Perch, and Trout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":50865843536183,"sku":null,"price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/HardandSoftLureVarietyPackImage1.webp?v=1754088306"},{"product_id":"power-worm","title":"5-Piece Power Worm Soft Plastic Creature Baits","description":"\u003ch2\u003ePower Worm Creature Bait – Soft Plastic Lures (5 Pack)\u003c\/h2\u003e\n\u003cp\u003eTrigger aggressive strikes with \u003cstrong\u003e5-piece Power Worm creature baits\u003c\/strong\u003e. Engineered to mimic crayfish, shrimp, and small baitfish, these soft plastic lures feature intricate legs, claws, and fluttering appendages that generate realistic micro-vibrations in the water. Perfect for targeting predatory fish hiding around timber, weed beds, and rock bars.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Lifelike Swimming Action:\u003c\/strong\u003e Detailed body profile with kicking claws and active legs that flutter naturally on the retrieve and sink.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScent \u0026amp; Attractant Infused:\u003c\/strong\u003e Impregnated with scent and salt to trigger natural feeding instincts, causing fish to strike harder and hold on longer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow-Frequency Vibration:\u003c\/strong\u003e Dynamic creature design sends subtle vibrations through the water, helping fish locate the bait in murky or low-light conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable \u0026amp; Salt-Impregnated:\u003c\/strong\u003e Soft yet resilient PVC construction withstands sharp teeth and heavy cover while providing a natural sink rate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eVersatile Rigging Options:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexas Rig:\u003c\/strong\u003e Ideal for weedless presentations in heavy snaggy cover.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJig Head Rig:\u003c\/strong\u003e Perfect for casting and hopping along the bottom.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCarolina \u0026amp; Drop-Shot Rigs:\u003c\/strong\u003e Excellent for finesse presentations in deeper structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species:\u003c\/h3\u003e\n\u003cp\u003eIdeal for targeting \u003cstrong\u003eBream, Australian Bass, Barramundi, Murray Cod, Mangrove Jack, Flathead, and Redfin\u003c\/strong\u003e in freshwater and estuary environments.\u003c\/p\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":51183226945847,"sku":null,"price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/PowerWormImage1.jpg?v=1760155388"},{"product_id":"lure-pack","title":"50+ Piece Paddle Tail Soft Plastic Lure Kit","description":"Here is the cleaned-up, SEO-optimized HTML for your 50+ Lure Pack product page.It strips out all raw \u003cbr\u003e tags, fixes the typo (\"m atch\" $\\rightarrow$ \"match\"), removes emoji clutter, and structures the content with clean HTML headings (\u003ch2\u003e, \u003ch3\u003e) and bulleted lists (\u003cul\u003e, \u003cli\u003e) that search engines can easily index.Optimized HTML (Copy \u0026amp; Paste into Shopify Description)HTML\u003ch2\u003e50+ Piece Paddle Tail Soft Plastic Lure Kit with Tackle Box\u003c\/h2\u003e\n\u003cp\u003eUpgrade your tackle setup with our \u003cstrong\u003e50+ Piece Paddle Tail Soft Plastic Lure Kit\u003c\/strong\u003e. Engineered with a wide paddle-tail design, these high-action lures produce a powerful thumping motion and realistic swimming action that triggers aggressive strikes from predatory fish in freshwater, estuaries, and saltwater environments.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5 Proven Catching Colors:\u003c\/strong\u003e Natural Brown\/Gold, Glitter Blue\/Purple, Fluoro Orange\/Gold, Chartreuse\/Lime Green, and Pink\/Clear Glitter.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-Action Paddle Tail:\u003c\/strong\u003e Delivers continuous tail kick and vibration on slow retrieves, bottom hopping, or fast trolling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalt \u0026amp; Scent Impregnated PVC:\u003c\/strong\u003e Infused with attractant so fish bite harder and hold on longer for higher hookup rates.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact Tackle Organizer:\u003c\/strong\u003e Reusable, divided clear plastic tackle box to keep your lures separated, tangle-free, and easy to carry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species \u0026amp; Fishing Applications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEstuary \u0026amp; Saltwater:\u003c\/strong\u003e Flathead, Bream, Whiting, Trevally, Snapper, and Mangrove Jack.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFreshwater:\u003c\/strong\u003e Australian Bass, Golden Perch, Murray Cod, Redfin, and Trout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLure Style:\u003c\/strong\u003e Paddle Tail Soft Plastics\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuantity:\u003c\/strong\u003e 50+ Soft Plastics + Storage Box\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Salt \u0026amp; scent-infused PVC\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable Locations:\u003c\/strong\u003e Rivers, Estuaries, Lakes, Dams \u0026amp; Inshore Bays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/h3\u003e\n\u003c\/h2\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":51183229862199,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/100pcLurePackImage1.jpg?v=1760153095"},{"product_id":"small-lure-pack","title":"50+ Piece Soft Plastic Lure Kit with Jig Heads","description":"\u003ch2\u003e50+ Piece Soft Plastic Paddle Tail Lure Kit with Jig Heads\u003c\/h2\u003e\n\u003cp\u003eGet ready to catch more fish with our complete \u003cstrong\u003e50+ Piece Soft Plastic Lure Kit\u003c\/strong\u003e. Engineered with a realistic paddle-tail design, these high-action lures create intense swimming movement and micro-vibrations in the water that trigger aggressive strikes from predatory fish. Fully equipped with matching painted jig heads and a clear storage tackle box, this kit comes ready to fish right out of the box.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Inside:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAssorted Paddle Tail Lures:\u003c\/strong\u003e High-action soft plastics with wide flat tails that thump and kick on retrieve, jigging, or drifting.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5 Proven Catching Colors:\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eGreen \/ Gold Black:\u003c\/strong\u003e Natural baitfish profile ideal for clear water and sunny days.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003ePink with Glitter:\u003c\/strong\u003e High-visibility option deadly in estuaries, rivers, or low-light conditions.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eClear \/ Pearl White:\u003c\/strong\u003e Mimics glass baitfish and whitebait in clear or deep water.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFluoro Orange \/ Gold:\u003c\/strong\u003e High contrast color perfect for murky, stained, or dirty water.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eChartreuse \/ Lime Green:\u003c\/strong\u003e Bright fluorescent color that triggers reaction strikes from bream, flathead, and bass.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatching Painted Jig Heads:\u003c\/strong\u003e Sharp, corrosion-resistant carbon steel hooks pre-painted to complement your soft plastics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalt \u0026amp; Scent Infused Material:\u003c\/strong\u003e Soft yet durable PVC impregnated with attractant so fish hold on longer for maximum hookup ratios.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDivided Tackle Storage Box:\u003c\/strong\u003e Heavy-duty, transparent plastic case keeps lures organized, separated, and tangle-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species \u0026amp; Application:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEstuary \u0026amp; Saltwater:\u003c\/strong\u003e Flathead, Bream, Whiting, Trevally, Snapper, and Mangrove Jack.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFreshwater:\u003c\/strong\u003e Australian Bass, Golden Perch, Murray Cod, Redfin, and Trout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLure Type:\u003c\/strong\u003e Paddle Tail \/ Shad Body Soft Plastics\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHook Material:\u003c\/strong\u003e High-Carbon Steel Painted Jig Heads\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable Locations:\u003c\/strong\u003e Freshwater \u0026amp; Saltwater (Rivers, Lakes, Estuaries, Bays \u0026amp; Surf)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePackage Includes:\u003c\/strong\u003e Assorted Soft Plastic Lures + Pack of Matching Jig Heads + Divided Storage Box\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":51183231959351,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/30pcSoftLurePack.jpg?v=1760152167"},{"product_id":"lure-pack-2","title":"Pre-Rigged Soft Plastic Lure Kit with Jig Heads","description":"Here is the cleaned-up, SEO-optimized HTML for your Pre rigged lure pack product page.It cleans out the messy raw \u003cbr\u003e tags and broken spaces (t riggers $\\rightarrow$ triggers, So ftPlastics $\\rightarrow$ SoftPlastics), removes emoji clutter (✨, ✅, 🔴, 💚, 💜, ⚪, 🌸, 🎣, 📏, 🚀), strips unindexed social media hashtags (#FishingLures, #PreRiggedLures), and structures the content with proper HTML headings (\u003ch2\u003e, \u003ch3\u003e) and bullet points (\u003cul\u003e, \u003cli\u003e) for search engine indexing.Optimized HTML (Copy \u0026amp; Paste into Description)HTML\u003ch2\u003ePre-Rigged Soft Plastic Lure Kit – Ready-to-Fish Tackle Set\u003c\/h2\u003e\n\u003cp\u003eHit the water and start catching straight away with our \u003cstrong\u003ePre-Rigged Soft Plastic Lure Kit\u003c\/strong\u003e. Every lure in this set comes pre-fitted with a sharp, high-strength jig head hook—eliminating assembly, threading, and setup time. Engineered with high-action curly tails that pulse and vibrate on retrieve, these soft plastics trigger aggressive reaction strikes from predatory fish in both freshwater and saltwater.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% Ready to Fish:\u003c\/strong\u003e Pre-assembled onto sharp, corrosion-resistant jig head hooks so you can tie on and cast immediately.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLifelike Curly Tail Action:\u003c\/strong\u003e Curved tail design pulses with the slightest retrieve, creating intense micro-vibrations that call fish in from a distance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable \u0026amp; Flexible Material:\u003c\/strong\u003e Made from soft, tear-resistant PVC that holds up against sharp teeth while providing a realistic texture so fish hold on longer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeat \u0026amp; Compact Tackle Box:\u003c\/strong\u003e Comes neatly packed in a clear, divided plastic storage case to keep your lures untangled and easy to access.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProven Color Selection:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSparkle Red:\u003c\/strong\u003e High visibility for murky, deep, or low-light conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLime Green \/ Chartreuse:\u003c\/strong\u003e Exceptional contrast in stained water and estuaries.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlitter Purple:\u003c\/strong\u003e Natural profile ideal for clear water and shy fish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlow White \/ Pearl:\u003c\/strong\u003e Mimics glass baitfish with a subtle glow, deadly at night or in deep water.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHot Pink:\u003c\/strong\u003e High contrast color that triggers aggressive strikes on bright, sunny days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species \u0026amp; Application:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEstuary \u0026amp; Saltwater:\u003c\/strong\u003e Bream, Flathead, Whiting, Trevally, Snapper, and Mangrove Jack.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFreshwater:\u003c\/strong\u003e Australian Bass, Golden Perch, Murray Cod, Redfin, and Trout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Pre-Rigged Curly Tail Grub Soft Plastic Lures\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHook Type:\u003c\/strong\u003e Pre-fitted High-Carbon Steel Jig Heads\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Assorted Soft Plastic Lures + Compartment Storage Box\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEnvironment:\u003c\/strong\u003e Freshwater \u0026amp; Saltwater (Rivers, Lakes, Estuaries \u0026amp; Bays)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/h3\u003e\n\u003c\/h2\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":51183416541495,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/17pcSoftLurePack.jpg?v=1760151643"},{"product_id":"soft-lure-pack","title":"65-Piece Soft Plastic Lure \u0026 Tackle Kit","description":"Here is the cleaned-up, SEO-optimized HTML for your 65 piece Soft Lure Pack product page.\n\nIt cleans out the messy raw \u003cbr\u003e tags, strips out emoji clutter (✨, ✅, 🎣), and structures the content with proper HTML headings (\u003ch2\u003e, \u003ch3\u003e) and bulleted lists (\u003cul\u003e, \u003cli\u003e) for maximum search engine crawlability.\n\nOptimized HTML (Copy \u0026amp; Paste into Description Editor)\nHTML\n\u003ch2\u003e65-Piece Soft Plastic Fishing Lure Kit with Storage Box\u003c\/h2\u003e\n\u003cp\u003eUpgrade your tackle setup with our \u003cstrong\u003e65-Piece Soft Plastic Lure \u0026amp; Tackle Kit\u003c\/strong\u003e. Designed for both beginner and experienced anglers, this versatile master pack includes an extensive selection of curly tail grubs, stick baits, creature baits, and pre-rigged jig heads—giving you everything needed to target freshwater and saltwater species right out of the box.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s Included (65 Pieces Total):\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCurly Tail Grubs:\u003c\/strong\u003e High-action tails that produce strong vibrations and swimming motion on retrieve—irresistible to bream, bass, flathead, and trout.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft Worms \u0026amp; Stick Baits:\u003c\/strong\u003e Bright red and natural bait profiles ideal for rigging weedless, Texas-style, drop-shotting, or hopping along the bottom.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreature Baits \u0026amp; Imitations:\u003c\/strong\u003e Detailed crawfish, baitfish, and insect profiles with fluttering legs and appendages designed for big predators like barramundi, cod, and mangrove jack.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePre-Rigged Jig Heads:\u003c\/strong\u003e High-visibility neon jig heads equipped with sharp, strong hooks ready for immediate casting and jigging.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVibrant Proven Colors:\u003c\/strong\u003e Complete mix of gold glitter, clear sparkle, blood red, hot orange, lime green, and dark natural patterns for all water clarity levels.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScent \u0026amp; Salt Infused PVC:\u003c\/strong\u003e Durable, tear-resistant plastic impregnated with scent and salt so fish hold on longer for improved hookup ratios.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDivided Storage Box:\u003c\/strong\u003e Reusable, transparent hard-plastic case keeps all 65 pieces organized, separated, and easy to transport.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Performance:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMassive Value Pack:\u003c\/strong\u003e Complete selection of lures and hardware saves you from buying individual packs.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMulti-Technique Versatility:\u003c\/strong\u003e Suitable for casting, jigging, bottom bouncing, trolling, or drifting.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFreshwater \u0026amp; Saltwater Ready:\u003c\/strong\u003e Engineered for rivers, lakes, dams, estuaries, bays, rock walls, and shallow surf.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTarget Species:\u003c\/h3\u003e\n\u003cp\u003eIdeal for targeting \u003cstrong\u003eBream, Flathead, Whiting, Australian Bass, Murray Cod, Barramundi, Mangrove Jack, Trevally, Redfin, and Trout\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/h3\u003e\n\u003c\/h2\u003e","brand":"Coastline Fishing Gear","offers":[{"title":"Default Title","offer_id":51183419851063,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/1681\/7975\/files\/40pcSoftLurePack.jpg?v=1760151432"}],"url":"https:\/\/coastlinefishing.com.au\/collections\/fishing-lures-soft-plastics.oembed","provider":"Coastline Fishing Gear","version":"1.0","type":"link"}